Market intelligence

The OnlyFans economy

Platform-level numbers are sourced from Fenix International's Companies House filings (FY2024). OFM industry figures are either explicit press-reported estimates or clearly labelled derivations.

OnlyFans platform · FY2024

Variety · FY2024 filing

Gross revenue

$7.2B9.0%

What fans paid

Net revenue

$1.4B8.0%

OnlyFans-retained

Pre-tax profit

$684M4.0%

Paid to creators

$5.8B9.0%

80% of fan payments

Creator accounts

4.6M13.0%

Fan accounts

377.5M24.0%

Owner's dividend

$497M

To Leonid Radvinsky · FY2024

Avg creator / month

$131

Mean. Median is far lower.

Revenue

Gross revenue, 2019–2024

OnlyFans grew ~19× in five years. The COVID surge in 2020 alone added more revenue than the entire prior history.

Variety · Companies House

Supply side

Creator accounts, 2019–2024

Total registered creators. 2024 figure of 4.634M includes inactive accounts.

Variety · Companies House

Economics

Where the money flows

For every $100 a managed creator earns from fans, this is approximately how it splits between platform, agency and creator (typical mid-tier agency commission).

Aruna Talent · 2025

Breakdown

  • OnlyFans platform fee · 20%

    Flat 20% taken by the platform on all payments. Confirmed in OnlyFans' filings.

  • Agency commission (typical mid) · 30%

    Industry-typical full-service commission. Range: 20–50%.

  • Net to creator · 50%

    What the creator actually keeps in this mid-commission scenario.

Without an agency: creator keeps 80%, OnlyFans 20%.

OFM industry

The OFM industry has no audited sizing

No body publishes verified agency revenues, headcounts or commissions. What follows is a transparent derivation from platform-level disclosures.

Low estimate

$261M

15% of creator payouts under agency mgmt × 30% commission

Mid estimate

$507.5M

25% of payouts × 35% commission

High estimate

$928M

40% of payouts × 40% commission

Derived estimate. There is no authoritative public sizing of the OFM industry. Computed as: (creator payouts) × (estimated agency-managed share, 15–40%) × (typical commission, 30–40%).